Sundance London.. Interesting

It was announced yesterday that the Sundance Film Festival will be featured at a London expo April 26-29, 2012. Robert Redford said in a press-release that this side-project would "in essence, help build a picture of our country that is broadly reflective of the diversity of voices not always seen in our cultural exports."
I'm a little ambivalent about the idea of taking Sundance to the UK. To me there is always going to be an attachment of Sundance with beautiful Utah, where I've attended in its various cities the past 4 years. I know this move doesn't really rob Park City, etc of any of its glory, but i guess my loyalty to the name and exclusivity will die a little harder.

In the other vein, I think it will be cool to see how the festival does in April, and I'm excited to see how the films will be received there. I'll keep everyone posted on any developing news with the story..